UTM Builder
Build campaign URLs with source, medium, campaign, term, and content fields.
Add a base URL and the campaign fields you need.
Active UTM fields
Host
Why use this tool
01Create tracked URLs for ads, email, social, and partnership campaigns in the browser while preserving existing query parameters.
UTM Builder is for adding campaign parameters to a landing-page URL without hand-editing queries.
Use it when you need consistent tracking links across channels.
How to use
02Quick checks before you copy
03Confirm the input is the format you intended.
Scan the result before using it in a document, URL, config, or message.
Copy only the output you need.
FAQ
04Does it keep existing query parameters?
Yes. Existing parameters stay in place and UTM keys are added or replaced.
Which UTM parameters are standard?
utm_source, utm_medium, utm_campaign, utm_term, and utm_content are the five standard parameters.
Do all five UTM fields have to be filled?
No. Only utm_source, utm_medium, and utm_campaign are required by most analytics platforms.
Related tools
03Campaign URL Workspaceβ
Build, lint, and hand off tracked links with UTM, preserved params, custom rows, and QR preview in one workspace.
QR Code Generatorβ
Generate QR codes from text or URLs and download PNG or SVG output.
URL Parser & Query String Decoderβ
Break any URL into protocol, host, path, query, and hash β UTM-labeled, double-encoding flagged, JSON output.